Author Bio

Lise has worked with the Huber Family on the family owned and farmed destination for 15 years. She has a degree in Communication from IU and a JD from the Maurer School of Law. Her previous careers range from Trial Attorney to Corporate Trainer for Sephora. She has worked in a variety of industries but found her true calling in hospitality. As Marketing Director Lise’s daily focus is on brand promotion in several different avenues for Huber’s and Starlight Distillery, including tv and radio, social media, loyalty programs, and community engagement. Lise represents Huber’s and Starlight Distillery in various State and Local tourism and industry organizations. She has been the recipient of the Spirit of SoIn Award from the Clark-Floyd Counties CVB. She serves on the Indiana Grown Commission and is Chair of the ITA Attractions Committee. Presentation: Marketing Strategies: Telling your story in an authentic way: The question is how to reach your audience when you find yourself in a sea of competing promotions. The answer is authenticity. In the digital age, consumers are inundated with media and information, and being genuine is the best (and sometimes the only) way to separate yourself from the rest. Learn how to find and focus on the products, stories, and experiences that make your business unique, and then use that to connect in a real way with your customer.