Author Bio

I love growing flowers! Prior to discovering my passion for floriculture I pounded New York City's busy streets, marketing textiles to fashion apparel companies for a large textile mill. Honing my sales skills along with some grit I launched a small cut flower farm in Johnson County: Blooms of Hope Farm. Together with the best farm hand (my husband Joe) floriculture continues to ignite joy in our lives as well as our customers. Our small farm is rather unique as we grow the most amazing blooms for a nonprofit organization: The Hope Gallery where adults with disABILITIES love to learn floral design. Each bouquet is unique and then sold at farmers markets - flowers for a cause! Presentation: From Field to Vase: Marketing Fresh Blooms: Growing awesome cut-flowers is amazing, from seed germination thru floral bouquet design. But you quickly realize that the old adage is true: the more you cut, the more they grow! What do you do with oodles of buckets of flowers? Learn how to successfully sell cut flowers at farmers' markets with Denise Smith from Blooms of Hope Farm. She shares insights on how to thrive in the competitive environment of flower sales. Denise's presentation provides actionable advice for farmers looking to elevate their presence and profitability. By implementing these strategies, growers can enhance their visibility, engage customers effectively, and achieve sustainable business growth. After all, aren't growing flowers all about bringing joy? Let's discuss practical, fun marketing skills to spread more flower joy!